Author Archives: Paige Witherow

The colors we associate with people and institutions in our everyday lives are not accidental. They are intentional – intentional because a flash of color has the ability to quickly and efficiently communicate messages and invoke physiological reactions in people faster than words.

The colors we associate with people and institutions in our everyday lives are not accidental. They are intentional – intentional because a flash of color has the ability to quickly and efficiently communicate messages and invoke physiological reactions in people faster than words.

Let’s get one thing straight: presenting your name to voters in any grand fashion will not impress anybody. Jokes aside, the yard sign debate has been a topic of discussion around campaign water coolers for years. Many first-time, and even some incumbent, candidates believe that the key to swaying an election in their favor is […]